Splitmat is great for a AB/Tests but it can be used on several different situations
A/B Testing
A/B Testing is one of the main and most useful ways you can use Splitmat
Custom Domain URL Shortener
Look professional. Shorten your URLs with your own branded domain
Track Emails
Many email softwares block analytics. Use Splitmat to track when links are clicked.
Track Clicks
Create a short link for your Twitter profile, one for your email signature and compare clicks and conversions
No Code Solution
Splitmat works as a normal URL shortener. You won't need any plugin or code change on your website.
Automatic Conversion Tracking
Splitmat appends a specific "utm_id" parameter to your landing page urls. You can then use Google Analytics, Fathom or any other analytics app to track time on site, bounce rate, conversion events and much more.
Free to use and no signup required
Splitmat is free to use. You don't even need to signup. Optionally you can chose to signup if you need extra features like custom domains.